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Newsletters and Press Releases
Campus Connection
Vol. 2, Issue 1
Winter 2010
Download a PDF of the newsletter here:
Campus Connection - Winter 2010
"Motivation is temporary. Inspiration is permanent" - Anonymous
Winter Feature: Generation Y Speaks Out
Campuses around the nation are buzzing
with life after the Holiday break. Books are still
expensive, juggling class and fun is still stressful, and UGGs
are still a college girl’s necessity — but what else is new?
UD On Campus took some time with our most engaged,
proactive brand ambassadors from across the nation. We
wanted to know what was popular on campus right now
and what really entices them to try a new product or
service? What better way to build your college marketing
plans than to base them on what college students are
saying and thinking right now?
Five featured students took the time to explain how their
marketing efforts impacted their peers, how they like to
learn about new products and services and their most
memorable promotional moments.
Brand Ambassador:
Jared Goldfarb
Brand: Kraft Foods
School: University of
Massachusettes, Amherst
Do you feel like your
marketing efforts
impacted your peers?
I do believe our marketing
campaign this year has
impacted students. For
instance, we saw an increase
in the popularity of our sampling events, and our efforts in
working with charitable events received positive comments
from students. They supported our efforts and respected
Kraft Food Group for providing samples to raise awareness
for the causes.
What is your most memorable
promotion moment?
My most memorable moment came during our U-Dance
campaign [for charity]. At the end of the event, the
organizers came up to us with a giant smile and gave us
a hug and thanked us for not only attending, but for our
energy and enthusiasm throughout the 12 hour event! For
me that was a special moment.
How do you like to hear about new
products or services?
I like to be ahead of the trends, so I normally use gut instinct;
at the same time I pay attention to sites such as cnet.com
to stay up-to-date on future technology.
Brand Ambassador:
Kaitlyn Tillery
Brand: Myrtle
Beach Tours
School: East
Carolina Universtiy
What is popular
on campus right
now?
Koozies are always
popular. There’s not a
college student who
doesn’t love getting
a free koozie! We’ve
had requests for neon
sunglasses, too.
Do you feel like
your marketing
efforts impacted
your Peers?
I do! A common
response after
initially telling people
about the great deals MBT offers
is, “Okay, what’s the catch?” As a fellow student, and
one that takes full advantage of these deals myself,
I love telling my peers about the many benefits of
booking a trip through MBT. When they realize it
caters to them specifically, their interest really grows!
What’s your most memorable
promotion moment?
During exams, I handed out “Exam Survival Kits”
filled with MBT promotional items, candy and other
fun things to boost everyone’s mood and spread
the word about MBT. We stood outside the library
freezing and holding boxes of these bags, but everyone
loved them. People even left the library to come
outside and get one! That really got people talking
and we were able to answer questions and speak with
a larger, more diverse group of students about what
MBT has to offer.
How do you like to hear about new
products or services?
Everyone is utilizing Facebook as much as possible
and I think that’s the most beneficial way to promote
a service. It’s an easy way to reach a lot of people in
a short amount of time. I’m usually on Facebook
anyway, so to take a few seconds and check
out a new page or group doesn’t require me
to go out of my way and I’m more likely to
spend more time there and gain interest.
Brand Ambassador:
Mindi McCallihan
Brand: Showtime
Networks
School: University
of Washington
What is popular on
campus right now?
In the past months I have
seen phenomenal work and
dedication to causes ranging
from the American Cancer
Society’s Relay for Life, Duchenne Muscular Dystrophy
Support and Awareness, Tent City Support and Opposition,
various Pro Life and Pro Choice campaigns and United States
Military Support groups.
Do you feel like your marketing efforts
impacted your peers?
It is amazing to see how appreciative and excited students
get when they see that a company actually cares about
their preferences. The marketing efforts put forth produced
innumerable smiles and expressions of gratitude at the
University of Washington campus. Students became educated
about their choices and ability to make their voice heard
through UDOC.
What’s your most memorable promotion
moment?
My most memorable moment promoting was on our last large
event held at a local restaurant near campus. The client had
sent some amazing swag over to us for the event and
we were provided a generous allowance to feed all
that came through the door. I will never forget the look
on students faces as they came in and heard us say that their
bill was on us and we had a ton of free items to giveaway. The
ability to make a person’s night in just one moment was a very
special feeling.
How do you like to hear about new
products or services?
My favorite way to hear about new products and services is
in person. I love the personal interaction and being able to
actually see and experience new products or services before
I invest more time and most importantly, money into them. It
also gives me a sense of confidence in the company knowing
that they are taking the time to come to me and show me
what they have to offer.
Social Marketing Director:
Stephanie Thomson
Brand:
Brightkite
School:
University of
Georgia
What is popular on campus right now?
There are so many popular things on campus right now besides parties and football. Music is a
large part of Athens and in turn the UGA campus. From famous musicians to unknown bands,
rap to bluegrass – it is all accepted on campus and all very popular. Also, social networking is
really starting to take off on campus. Almost everyone has at least one networking site
account. It is so important on a college campus to help everyone stay connected.
Do you feel like your marketing efforts impacted your peers?
As far as marketing our product, I feel people generally wanted to hear what we had to say and
learn about Brightkite. We definitely got the word out about the website and had great turnouts
at our events. We had so many fun events that students were more than willing to sign up for
a Brightkite account—of course the free t-shirts and ping pong balls we gave away didn’t hurt
either. It’s no secret that college students love a fun time and free stuff. By combining the two,
marketing your product is easy. People will come and listen.
What is your most memorable promotion moment?
We had so many great promotional events such as the pong tournament and the food giveaway at a
local restaurant; however, the most memorable promotion moment was a student organization’s
fashion show. Not only were we able to help ourselves by promoting our product at the show,
we were also able to help the student fashion organization by promoting the show beforehand.
Also, as a sponser of the show, we were able to hear our product announced several times and
afterwards we had many curious guests come up and ask us about it!
How do you like to hear about new products or services?
Personally, when it comes to hearing about new products or services I usually need an incentive to listen. If you say
promotional party or free stuff, I’m there. Because of your generosity in giving me things and providing me with a good
time, I’ll be more than likely to get/use your product. I’m not a big fan of hearing about new products or services through
emails or websites because when I’m on them I do not always have time to read about it and usually end up ignoring it. I
love face-to-face interaction and hands-on experience with the new product or service so I know everything there is to
know and can then make the decision to get/use it.
In Their Own Words:
Kellie Camuso, Brand Ambassador
Auburn ambassadors promoting at a campus
hot-spot. (Kellie on right.)
Best promotion moment:
Winning the Facebook
challenge! My team members and I were constantly adding
fans to the Rivalry Roadtrips fan page and our hard work paid
off with 750 fans. Facebook was a great way to spread the
word on campus. I still get e-mails from students inquiring
about the trips.
Do you feel like your marketing efforts
impacted your peers?
I do feel like my marketing efforts
had an impact on my peers. Since the internship has ended, I
have received e-mails from students inquiring about the trips.
Also, as I was passing out flyers on campus, I spoke with many
students that had already heard of the trips, whether it be
through Facebook, flyers or word-of-mouth.
Client: Myrtle Beach Tours
Where: 5 Campuses in the Southeast
Focus: Events Marketing and Large
Groups
Events, excitement, and the thrill of the beach
has proven successful for vacation maven,
Myrtle Beach Tours (MBT). Ambassadors are
embarking on a third semester of promotions, and their
experience is unmatched. Last semester their efforts on
campus resulted in thousands of bookings for MBT; the
goals are set even higher for spring 2010.
MBT was founded in 1988 by entrepreneur and beach
lover, Monroe Baldwin. He was a recent college graduate
who wanted to provide students with a low cost, fun place
to stay. Monroe realized that many beach front hotels and
spring break hot-spots were not easy for students to
book without an attending guardian or a signed waver;
his business plan offers a no-hassle, “college priced” beach
vacation for students.
Ten brand ambassadors are flexing their promotion
muscles on five campuses in the Southeast.
UDOC account manager for this campaign, Ann Garrison,
said, “Ambassadors are talking to their peers and group
leaders on campus. That’s what works. We’ve seen four to
five large groups book trips…one group had almost 300
members.”
MBT has focused their marketing efforts on social media,
sponsoring on-campus events, chalking sidewalks and
making presentations to groups and their leaders. UDOC
brand ambassadors have helped them execute their plans
and book approximately 1,100 students last semester.
Top Ten Spring Promo Ideas
1. Greek week events
2. Sponsor an intramural sports team
3. March Madness
4. Host coffee breaks during
midterms & finals
5. Campus carnivals and festivals
6. Baseball games
7. Spring Break!
8. Philanthropy events
9. Chalking on campus
10. Host a dorm party
What is UDOC?
UD On Campus is a collegiate marketing agency that has a network of proactive, enthusiastic students, and great relationships with universities across the country. Peer to peer, grassroots marketing is our specialty. For more information contact Jennifer Balyint at jbalyint@vilcom.com or 1-800-743-5556 x6149.
Newsletters
September, October & November 2009 Newsletter
Download a PDF of the newsletter here:
Campus Connection - September, October & November 2009
Campus Connection - July & August 2009
Campus Connection - June 2009
Campus Connection - May 2009
Campus Connection - April 2009
Campus Connection - March 2009
Campus Connection - February 2009
Press Releases
UDOC’s parent company, University Directories, partners with national, professional business fraternity, Pi Sigma Epsilon!
March 2009
February 2009
UD On Campus.
88 VilCom Circle, Chapel Hill, NC 27514
1-800-743-5556