University Directories On Campus ~ Building your brand. On campus.Building Your Brand On Campus.
Our Services – Promotional Strategies and Marketing Campaigns
At UD On Campus, we believe creating a successful on campus marketing campaign is like dividing a pie - our marketing services each represent a slice, cut into a proven method in order to combine into a well-rounded brand experience.
The biggest slices go to experiential events, buzz generating promotions, and supplemental advertising in social networks to enhance and support viral marketing. However, since the right blend of our services can yield the right response to your campaign, we are well equipped to provide each of our clients a unique, winning recipe for any college marketing campaign.
- Promotional Events
- Brand Ambassadors
- Awareness Drives
- Experiential Events
- Product Sampling
- Mobile Marketing
- Viral Marketing
- On Campus Coverage
- Student Feedback
- Recruiting
- Print & Electronic Advertising
Promotional Events
Our promotional staff can create an event that is right for your brand strategy. We work with each campus to find resources that give optimal exposure and create a buzz on campus. Promotions are driven by our staff and our brand ambassadors.
Promotional Events
Brand Ambassadors
Our brand ambassadors are the total package. To establish your brand on campus these advocates are the ultimate approach because we train them specifically for each client. Experts in viral marketing, they use sought-after communication venues including FACEBOOK groups and targeted email campaigns to major clubs and organizations.
Brand Ambassadors
Awareness Drives
You know college students are your target, so let us target your information so they can get to know you. Our campus advertising knowledge allows us to take the inside track and our street teams make students aware of your brand all semester.
Awareness Drives
Experiential Events
Twenty-six percent of brand selection is based on seeing someone else try a product or by trying it yourself. Our brand ambassadors are highly effective brand advocates and their viral marketing influence plays a major part in boosting brand recognition. Whether uploading a resume, a trial DVD, or student sampling of an up-and-coming beverage, our experiential college events are right on the pulse of the college students’ interest.
Experiential Events
Product Sampling
Research shows we remember what we do more than what we see so there is no better way to gain a customer than to allow them to have a sample. Our student sampling tables make a huge impact on campus, and not only create a buzz, but also build a relationship between the brand strategy and the college student. Looking to get feedback from students about your product? We work with multiple companies in testing their products on campus to gain valuable insights from the campus community.
Product Sampling
Mobile Marketing
Text messaging is one of the most effective ways to reach college students. The majority of students appreciate non-intrusive advertising on college campuses and awareness campaigns; they want to choose to get involved. Text messaging provides a solution as students must opt-in to receive messages. After doing so, the brand impression is highly effective and the student involvement is greatly increased. To see a sample of our Mobile capabilities, text keyword “UDOC” to 39649.
Mobile Marketing
Viral Marketing
Defined as marketing through social networks, viral marketing is the foremost strategy we employ as brand strategy consultants. Fifty-six percent of brand selection is based on a friends’ opinion or recommendation. Our brand ambassadors are capable of using this peer-to-peer strategy to promote a brand among their social networks creating a viral effect on campus.
Viral Marketing
On Campus Coverage
We can plan, organize, and execute any event on campus, whether it is a small group event, or a large school sponsored event. Our campus relationships help us break down barriers and gain access to sought-after venues.
On Campus Coverage
Student Feedback
We realize the importance of gaining insight into the 18-24 year old demographic. This is why we actively work with companies to conduct surveys, organize focus groups, and obtain feedback from specific campus organizations. We can put together a plan to gain the information you need for improving or further establishing your brand strategy.
Student Feedback
Recruiting
Our professional management staff of 30 recruiting managers attends over 350 college fairs each year. They find qualified candidates by utilizing a behavioral based interview which identifies the strengths and propensities of each candidate in regards to university marketing and campaign execution. They meet an average of 70,000 students, interview over 4,000, and ultimately hire 800 of the brightest field marketing reps available nationwide.
Recruiting
Print & Electronic Advertising
Having spent 34 years making a living on college campuses, we are best equipped to recommend campus advertising that delivers a high ROI for our partners. Eighteen percent of brand selection is based on advertising and whether it is placed in one of our official campus directories, student day-planners, or HDTV widescreens we can round out your on campus marketing efficiently.
Print & Electronic Advertising